:root{--navy:#1D2930;--navy2:#26343c;--lime:#D8FF48;--plime:#EDFFB5;--cream:#FBFAF5;--white:#fff;--peach:#FFE6D4;--lav:#EEE8FF;--mint:#DBF4E5;--blush:#FFDBE1;--olive:#617A3E;--coral:#E8664F;--line:#E6E3D8;--muted:#4C5A61;
--r:20px;--rs:14px;--max:1180px;--disp:'Comfortaa',ui-rounded,system-ui,sans-serif;--ser:'EB Garamond',Georgia,serif;--sans:'Lato',system-ui,-apple-system,Segoe UI,sans-serif}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--cream);color:var(--navy);font:400 1.0625rem/1.65 var(--sans)}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
:focus-visible{outline:3px solid var(--olive);outline-offset:3px;border-radius:6px}
.dark :focus-visible{outline-color:var(--lime)}
.skip{position:absolute;left:-999px;top:8px;background:var(--lime);color:var(--navy);padding:10px 16px;border-radius:99px;z-index:99;font-weight:700}
.skip:focus{left:12px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
h1,h2,h3{font-family:var(--disp);font-weight:700;line-height:1.15;letter-spacing:-.01em;margin:0 0 .5em}
h1{font-size:clamp(2.2rem,4.8vw,3.7rem)}
h2{font-size:clamp(1.8rem,3.6vw,2.8rem)}
h3{font-size:1.25rem}
p{margin:0 0 1em}
.it{font-family:var(--ser);font-style:italic;font-weight:500;letter-spacing:0}
.dark .it{color:var(--lime)}
.uline{position:relative;white-space:nowrap;display:inline-block}
.label{font:700 .75rem/1.3 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--olive);margin:0 0 14px}
.dark .label{color:var(--lime)}
.lead{font-size:1.2rem;color:var(--muted);max-width:40em}
.dark .lead{color:#D5DDE0}
.pill{display:inline-block;border-radius:99px;padding:6px 14px;font:700 .8rem/1.2 var(--sans);letter-spacing:.02em;background:var(--peach);color:var(--navy)}
.pill.lime{background:var(--lime)}
.pill.lav{background:var(--lav)}
/* header */
.hdr{background:var(--navy);color:#fff;position:sticky;top:0;z-index:50;border-bottom:1px solid rgba(255,255,255,.08)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:74px}
.wm{text-decoration:none;display:inline-flex;flex-direction:column;line-height:1}
.wm b{font:500 italic 1.75rem/1 var(--ser);color:#fff}
.wm small{font:700 .7rem/1 var(--sans);letter-spacing:.24em;color:var(--lime);margin-top:4px}
.wm.onlight b{color:var(--navy)} .wm.onlight small{color:var(--olive)}
.nav{display:flex;align-items:center;gap:6px}
.nav a{text-decoration:none;font-weight:700;font-size:.95rem;padding:10px 12px;border-radius:99px;color:#E9EEF0}
.nav a:hover,.nav a[aria-current=page]{background:rgba(255,255,255,.08);color:#fff}
.nav a.btn{color:var(--navy)}
.menu-btn{display:none;background:none;border:1px solid rgba(255,255,255,.25);color:#fff;border-radius:99px;padding:10px 16px;font:700 .9rem var(--sans);cursor:pointer}
@media (max-width:960px){.menu-btn{display:inline-block}.nav{display:none;position:absolute;top:74px;left:0;right:0;background:var(--navy);flex-direction:column;align-items:stretch;padding:12px 20px 22px;border-bottom:1px solid rgba(255,255,255,.1)}.nav.open{display:flex}.nav a{padding:14px}}
/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;justify-content:center;min-height:50px;padding:12px 24px;border-radius:99px;background:var(--lime);color:var(--navy);font:700 1rem/1 var(--sans);text-decoration:none;border:2px solid var(--lime);cursor:pointer;transition:transform .15s ease,box-shadow .15s ease}
.btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -10px rgba(29,41,48,.45)}
.btn.ghost{background:transparent;color:inherit;border-color:currentColor}
.btn.dark{background:var(--navy);border-color:var(--navy);color:#fff}
.btn-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
/* sections */
.dark{background:var(--navy);color:#fff}
.sec{padding:96px 0}
.sec.tight{padding:64px 0}
.head{max-width:760px;margin-bottom:44px}
.center{text-align:center;margin-left:auto;margin-right:auto}
/* hero */
.hero{position:relative;overflow:hidden;padding:84px 0 120px}
.hero .wrap{position:relative;z-index:2;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero h1 .it{font-size:1.08em}
.blob{position:absolute;z-index:1;pointer-events:none}
.blob.b1{right:-160px;top:-120px;width:640px;fill:var(--lime)}
.blob.b2{left:-140px;bottom:-200px;width:420px;fill:var(--lav);opacity:.9}
.spark{position:absolute;z-index:2;color:#fff;font-size:22px;line-height:1}
.hero .trust{display:flex;gap:18px;flex-wrap:wrap;margin-top:26px;font-size:.92rem;color:#C9D3D7}
.hero .trust span::before{content:"✓";color:var(--lime);font-weight:700;margin-right:8px}
.stack{position:relative;min-height:440px}
.frame{background:#fff;border-radius:16px;box-shadow:0 30px 60px -20px rgba(0,0,0,.55);overflow:hidden;border:1px solid rgba(255,255,255,.2)}
.frame .bar{display:flex;gap:6px;align-items:center;padding:10px 12px;background:#F1EFE7}
.frame .bar i{width:10px;height:10px;border-radius:50%;background:#D9D5C8}
.frame .bar em{margin-left:10px;font:400 .72rem var(--sans);color:#5c676c;font-style:normal;background:#fff;border-radius:99px;padding:3px 12px}
.stack .f1{position:absolute;left:0;top:0;width:92%;transform:rotate(-2deg)}
.stack .f2{position:absolute;right:0;bottom:0;width:62%;transform:rotate(3deg)}
.phone{position:absolute;right:-6px;top:28px;width:150px;border-radius:26px;border:6px solid #0f171b;overflow:hidden;box-shadow:0 24px 50px -16px rgba(0,0,0,.6);background:#000}
@media (max-width:960px){.hero .wrap{grid-template-columns:1fr}.stack{min-height:340px}.blob.b1{width:420px;right:-200px;top:-140px}}
@media (max-width:560px){.stack{min-height:250px}.phone{width:96px;border-width:4px;border-radius:18px}.sec{padding:72px 0}}
/* grids & cards */
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}
@media (max-width:960px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px}
.card h3{margin-bottom:.4em}
.card p:last-child{margin-bottom:0}
.c-mint{background:var(--mint);border-color:transparent}.c-peach{background:var(--peach);border-color:transparent}.c-lav{background:var(--lav);border-color:transparent}.c-blush{background:var(--blush);border-color:transparent}.c-lime{background:var(--plime);border-color:transparent}
.dark .card{background:var(--navy2);border-color:rgba(255,255,255,.08);color:#fff}
.num{display:inline-grid;place-items:center;width:48px;height:48px;border-radius:50%;background:var(--lime);color:var(--navy);font:700 1rem/1 var(--disp);margin-bottom:16px;flex:none}
.ico{width:46px;height:46px;border-radius:14px;display:grid;place-items:center;background:var(--navy);color:var(--lime);margin-bottom:16px}
.ico svg{width:24px;height:24px}
.ticks{list-style:none;padding:0;margin:0}
.ticks li{padding-left:28px;position:relative;margin:.45em 0}
.ticks li::before{content:"";position:absolute;left:0;top:.45em;width:16px;height:16px;border-radius:50%;background:var(--lime) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4 8.5l2.5 2.5L12 5.5' fill='none' stroke='%231D2930' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat}
/* audiences */
.aud{display:flex;gap:16px;align-items:flex-start}
.aud .num{margin:0}
/* portfolio */
.work{display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:center;margin-bottom:64px}
.work.flip{grid-template-columns:.8fr 1.2fr}
.work.flip .work-img{order:2}
@media (max-width:860px){.work,.work.flip{grid-template-columns:1fr}.work.flip .work-img{order:0}}
.work-img{position:relative}
.work-img .phone{top:auto;bottom:-24px;right:-10px;width:120px}
.tagrow{display:flex;gap:8px;flex-wrap:wrap;margin:0 0 16px}
/* process */
.steps{counter-reset:s;display:grid;gap:18px}
.step{display:flex;gap:20px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:24px 26px}
.step h3{margin:.3em 0 .3em}
.step p{margin:0;color:var(--muted)}
/* quote */
.quote{background:var(--lav);border-radius:28px;padding:40px 44px;text-align:center;font:500 italic clamp(1.4rem,2.6vw,2rem)/1.35 var(--ser);position:relative;max-width:860px;margin:0 auto}
.quote::before{content:"\201C";font:700 3.5rem/1 var(--ser);color:var(--coral);position:absolute;left:24px;top:10px}
/* magnet */
.magnet{display:grid;grid-template-columns:.75fr 1.25fr;gap:48px;align-items:center}
@media (max-width:860px){.magnet{grid-template-columns:1fr}}
.cover{max-width:320px;border:6px solid #fff;transform:rotate(-3deg);border-radius:10px;box-shadow:0 30px 60px -24px rgba(0,0,0,.6);margin:0 auto}
/* faq */
.faq details{background:#fff;border:1px solid var(--line);border-radius:var(--rs);padding:0 22px;margin-bottom:12px}
.faq summary{cursor:pointer;list-style:none;font:700 1.08rem/1.4 var(--sans);padding:20px 34px 20px 0;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:14px;width:28px;height:28px;border-radius:50%;background:var(--lime);display:grid;place-items:center;font-size:1.2rem}
.faq details[open] summary::after{content:"\2212"}
.faq details p{color:var(--muted)}
/* cta band */
.band{position:relative;overflow:hidden;border-radius:32px;padding:64px 48px;background:var(--navy);color:#fff}
.band .blob.b1{width:420px;right:-140px;top:-160px}
.band > *:not(.blob){position:relative;z-index:2}
@media (max-width:640px){.band{padding:48px 24px;border-radius:24px}}
/* forms */
.form{display:grid;gap:16px}
.field label{display:block;font-weight:700;margin-bottom:6px}
.field .hint{font-size:.88rem;color:var(--muted);font-weight:400}
.field input,.field textarea,.field select{width:100%;font:400 1rem/1.4 var(--sans);padding:14px 16px;border:1.5px solid #CFCBBE;border-radius:12px;background:#fff;color:var(--navy)}
.field input:focus,.field textarea:focus,.field select:focus{border-color:var(--navy);outline:3px solid var(--plime);outline-offset:0}
.hp{position:absolute;left:-5000px}
.fine{font-size:.88rem;color:var(--muted)}
.dark .fine{color:#B9C4C8}
/* page hero */
.phero{position:relative;overflow:hidden;padding:72px 0 84px}
.phero .blob.b1{width:460px;right:-180px;top:-200px}
.phero .wrap{position:relative;z-index:2}
/* survey */
.sv-top{position:sticky;top:74px;z-index:20;background:var(--cream);border-bottom:1px solid var(--line);padding:12px 0}
.sv-top .wrap{display:flex;align-items:center;gap:18px;justify-content:space-between;flex-wrap:wrap}
.meter{flex:1;min-width:180px;height:12px;background:#E8E5DA;border-radius:99px;overflow:hidden}
.meter span{display:block;height:100%;width:0;background:var(--olive);transition:width .3s}
.sv-sec{background:#fff;border:1px solid var(--line);border-radius:24px;padding:28px;margin-bottom:22px}
.sv-sec header{display:flex;gap:16px;align-items:center;margin-bottom:12px}
.sv-sec header h2{font-size:1.5rem;margin:0}
.sv-sec header p{margin:0;font:500 italic 1.05rem var(--ser);color:var(--olive)}
.chk{display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:start;padding:14px 12px;border-radius:14px;cursor:pointer;border:1px solid transparent}
.chk:hover{background:#FAF9F3;border-color:var(--line)}
.chk input{appearance:none;-webkit-appearance:none;width:26px;height:26px;border:2px solid var(--navy);border-radius:8px;margin:2px 0 0;display:grid;place-items:center;cursor:pointer;background:#fff}
.chk input:checked{background:var(--lime) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M3.5 8.5l3 3L12.5 5' fill='none' stroke='%231D2930' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/80% no-repeat}
.chk .n{font:700 .78rem var(--sans);color:var(--olive);letter-spacing:.08em;margin-right:6px}
.chk .why{display:block;font-size:.9rem;color:var(--muted);margin-top:4px}
.fixfirst{margin-top:10px;background:var(--plime);border-radius:12px;padding:10px 14px;font-size:.92rem}
.fixfirst b{font:700 .7rem var(--sans);letter-spacing:.14em;background:var(--navy);color:#fff;border-radius:99px;padding:4px 10px;margin-right:8px}
.result{display:none}
.result.show{display:block}
.score-big{font:700 clamp(3.4rem,8vw,5.6rem)/1 var(--disp);color:var(--lime)}
.bars{display:grid;gap:10px}
.barrow{display:grid;grid-template-columns:minmax(150px,240px) 1fr 52px;gap:12px;align-items:center;font-size:.95rem}
.barrow .t{height:12px;border-radius:99px;background:rgba(255,255,255,.12);overflow:hidden}
.barrow .t span{display:block;height:100%;background:var(--lime);border-radius:99px}
@media (max-width:560px){.barrow{grid-template-columns:1fr 44px}.barrow .t{grid-column:1/-1;order:3}}
/* footer */
.ftr{background:var(--navy);color:#D5DDE0;padding:64px 0 36px;margin-top:0}
.ftr .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
@media (max-width:760px){.ftr .cols{grid-template-columns:1fr}}
.ftr a{text-decoration:none;color:#E9EEF0}
.ftr a:hover{text-decoration:underline}
.ftr ul{list-style:none;padding:0;margin:0}
.ftr li{margin:8px 0}
.ftr .tag{font:500 italic 1.2rem/1.4 var(--ser);color:#fff;max-width:26em;margin-top:14px}
.ftr .legal{border-top:1px solid rgba(255,255,255,.1);margin-top:40px;padding-top:20px;font-size:.85rem;color:#AEBBC0;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}
.preview-flag{background:var(--lime);color:var(--navy);text-align:center;font:700 .8rem/1.3 var(--sans);padding:8px 12px;letter-spacing:.04em}
.prose{max-width:760px}
.prose h2{font-size:1.5rem;margin-top:1.6em}
.mt0{margin-top:0}.mb0{margin-bottom:0}
.kpis{display:flex;gap:28px;flex-wrap:wrap;margin-top:28px}
.kpis div{min-width:120px}
.kpis b{display:block;font:700 2rem/1 var(--disp);color:var(--lime)}
.kpis span{font-size:.9rem;color:#C9D3D7}

#results,.sv-sec,#get-pdf{scroll-margin-top:150px}
.ftr .label{color:var(--lime)}
.wm small{display:block}
.card[class*="c-"] .label{color:#4A5E2F}
@media (max-width:560px){.hero .blob.b1,.phero .blob.b1{width:300px;right:-190px;top:-170px}.hero h1,.phero h1{position:relative;z-index:3}}

/* ---- v2 refinement (Impeccable passes) ---- */
:root{--ease:cubic-bezier(.16,1,.3,1)}
::selection{background:var(--lime);color:var(--navy)}
input,textarea{caret-color:var(--olive)}
html{scrollbar-color:#9AA6AB var(--cream)}
a{text-underline-offset:.2em;text-decoration-thickness:1.5px}
.score-big,.barrow strong,#sv-count{font-variant-numeric:tabular-nums}
h1,h2{text-wrap:balance}
.lead,p{text-wrap:pretty}
.meta{font:700 .82rem/1.4 var(--sans);color:var(--olive);margin:0 0 14px;letter-spacing:.02em}
.meta .it{font-size:1.05rem;font-weight:500;letter-spacing:0}
.fhead{font:700 .8rem/1.3 var(--sans);letter-spacing:.16em;text-transform:uppercase;color:var(--lime);margin:0 0 12px}
.res-h{font-size:1.1rem;color:var(--lime);margin-bottom:10px}
.spark{position:absolute;z-index:2;fill:#fff;pointer-events:none}
.flower{position:absolute;z-index:2;width:44px;height:44px;pointer-events:none}
/* hero */
.hero{padding:76px 0 0;overflow:hidden}
.hero .wrap.hero-copy{display:block;position:relative;z-index:3}
.hero h1{font-size:clamp(2.5rem,6.2vw,5.4rem);line-height:1.04;letter-spacing:-.025em;max-width:13.5em;margin-bottom:.45em}
.hero h1 .it{font-size:1.06em;letter-spacing:-.01em}
.uline-svg{position:absolute;left:0;right:0;bottom:-.12em;width:100%;height:.22em;overflow:visible}
.uline-svg path{fill:none;stroke:var(--coral);stroke-width:3;stroke-linecap:round;vector-effect:non-scaling-stroke;stroke-dasharray:420;stroke-dashoffset:0}
.hero-sub{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:end;max-width:1080px}
.hero-sub .lead{margin:0}
.trust{list-style:none;display:flex;gap:20px;flex-wrap:wrap;margin:18px 0 0;padding:0;font-size:.95rem;color:#C9D3D7}
.trust li{padding-left:22px;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M3 8.5l3 3L13 4.5' fill='none' stroke='%23D8FF48' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") left center/14px no-repeat}
.fan{position:relative;z-index:2;max-width:1240px;margin:64px auto -140px;height:min(46vw,560px);padding:0 24px}
.fan .frame{position:absolute;width:56%;top:0}
.fan .fan-l{left:2%;top:60px;transform:rotate(-4deg)}
.fan .fan-c{left:24%;transform:rotate(1.5deg);z-index:2}
.fan .fan-r{position:absolute;right:4%;top:40px;width:clamp(110px,15vw,200px);z-index:3;transform:rotate(5deg)}
.hero + section{padding-top:200px}
@media (max-width:860px){.hero-sub{grid-template-columns:1fr;gap:24px}.fan{height:62vw;margin:44px auto -90px}.fan .frame{width:74%}.fan .fan-c{left:20%}.hero + section{padding-top:150px}}
@media (max-width:560px){.fan{height:72vw;margin-bottom:-70px}.fan .frame{width:84%}.fan .fan-l{left:0;top:40px}.fan .fan-c{left:12%}.fan .fan-r{width:92px;top:18px;right:2%}.hero h1{font-size:clamp(2.2rem,10vw,3rem)}.hero + section{padding-top:120px}}
/* full-bleed fields */
.field-lav{background:var(--lav)}.field-mint{background:var(--mint)}.field-peach{background:var(--peach)}
.field-lime{background:var(--lime);position:relative;overflow:hidden}
.field-lime .lead{color:#33413A}.field-lime .ticks li::before{background-color:var(--navy);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4 8.5l2.5 2.5L12 5.5' fill='none' stroke='%23D8FF48' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E")}
.field-lime .spark{fill:var(--navy)}
.field-lime .it{color:var(--navy)}
.field-lime .btn.ghost{color:var(--navy)}
.field-mint .step{border-color:rgba(29,41,48,.08)}
/* inspector (signature) */
.insp{display:grid;grid-template-columns:.85fr 1.15fr;gap:56px;align-items:center}
.insp h2{max-width:13em}
.insp-tabs{display:flex;flex-wrap:wrap;gap:10px;margin:26px 0 18px}
.insp-tabs button{display:inline-flex;align-items:center;gap:10px;min-height:46px;padding:6px 16px 6px 6px;border-radius:99px;border:1.5px solid rgba(29,41,48,.18);background:#fff;color:var(--navy);font:700 .95rem/1 var(--sans);cursor:pointer;transition:background .25s var(--ease),border-color .25s var(--ease),transform .25s var(--ease)}
.insp-tabs button .num{width:32px;height:32px;margin:0;font-size:.85rem;background:var(--lav)}
.insp-tabs button:hover{border-color:var(--navy)}
.insp-tabs button[aria-selected=true]{background:var(--navy);color:#fff;border-color:var(--navy)}
.insp-tabs button[aria-selected=true] .num{background:var(--lime)}
.insp-need{font:500 italic 1.3rem/1.4 var(--ser);min-height:3.6em;margin:0;max-width:30em}
.insp-site{position:relative;background:#fff;border-radius:24px;padding:18px;box-shadow:0 30px 60px -30px rgba(29,41,48,.45)}
.synth{position:absolute;top:-14px;right:20px;margin:0;background:var(--peach);border-radius:99px;padding:5px 12px;font:700 .78rem/1.2 var(--sans)}
.ms{display:grid;gap:10px;font-size:.84rem;color:#2E3B42}
.ms .r{position:relative;border-radius:12px;outline:2px solid transparent;outline-offset:2px;transition:opacity .4s var(--ease),outline-color .3s var(--ease),filter .4s var(--ease)}
.insp-site[data-active] .r{opacity:.32;filter:saturate(.3)}
.insp-site .r.on{opacity:1;filter:none;outline-color:var(--olive);background-color:var(--plime)}
.ms-nav{display:flex;gap:14px;align-items:center;padding:10px 12px;background:#F6F4EC;flex-wrap:wrap}
.ms-nav b{font:500 italic 1.1rem var(--ser);margin-right:auto}
.ms-hero{display:grid;grid-template-columns:120px 1fr;gap:16px;align-items:center;padding:8px}
.ms-cover{aspect-ratio:2/3;border-radius:6px;background:linear-gradient(160deg,#2F4A55,#14232A);color:#EDE6D6;display:flex;flex-direction:column;justify-content:space-between;padding:12px;box-shadow:6px 8px 18px -8px rgba(0,0,0,.5)}
.insp-site .ms-cover.r.on{background:linear-gradient(160deg,#2F4A55,#14232A)}
.ms-cover i{font:500 italic 1.15rem/1 var(--ser);letter-spacing:.04em}
.ms-cover small{font:700 .6rem var(--sans);letter-spacing:.2em}
.ms-genre{margin:0 0 6px;padding:2px 6px;font-weight:700;color:var(--olive)}
.ms-title{font:700 1.15rem/1.25 var(--disp);margin:0 0 10px}
.ms-buy{display:flex;gap:6px;flex-wrap:wrap;margin:0 0 10px;padding:4px}
.ms-buy span{background:var(--navy);color:#fff;border-radius:99px;padding:5px 10px;font-weight:700;font-size:.76rem}
.ms-praise{margin:0;padding:4px 6px;font:500 italic 1rem var(--ser)}
.ms-praise em{font:700 normal .66rem var(--sans);color:#6B767B;margin-left:6px}
.ms-row{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.ms-box{border:1px solid var(--line);padding:10px 12px;line-height:1.35}
.ms-box b{display:block;font-size:.9rem;margin-bottom:2px;color:var(--navy)}
.ms-foot{display:flex;gap:14px;flex-wrap:wrap;align-items:center;padding:10px 12px;background:var(--navy);color:#C9D3D7;font-size:.76rem}
.insp-site .ms-foot.r.on{background:var(--navy);outline-color:var(--lime)}
.ms-foot code{background:rgba(216,255,72,.16);color:var(--lime);padding:2px 8px;border-radius:6px}
@media (max-width:960px){.insp{grid-template-columns:1fr;gap:36px}}
@media (max-width:560px){.ms-row{grid-template-columns:1fr 1fr}.ms-hero{grid-template-columns:86px 1fr}.ms-nav span:nth-child(n+5){display:none}.insp-need{font-size:1.15rem}}
/* services editorial list */
.svc{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:start}
.svc-head{position:sticky;top:110px}
.svc-list{list-style:none;margin:0;padding:0;counter-reset:sv;border-top:1.5px solid var(--navy)}
.svc-list li{display:grid;grid-template-columns:minmax(180px,.8fr) 1.2fr;gap:24px;padding:26px 0;border-bottom:1px solid var(--line);transition:padding .35s var(--ease)}
.svc-list li:hover{padding-left:10px}
.svc-list h3{font-size:1.35rem;margin:0}
.svc-list p{margin:0;color:var(--muted)}
@media (max-width:860px){.svc{grid-template-columns:1fr;gap:28px}.svc-head{position:static}.svc-list li{grid-template-columns:1fr;gap:6px}}
/* portfolio stage */
.pf-stage{position:relative;z-index:2;max-width:1240px;margin:48px auto -120px;padding:0 24px;display:grid;grid-template-columns:1.25fr 1fr;gap:28px;align-items:end}
.pf-a{display:block;text-decoration:none;color:#fff}
.pf-a span{display:inline-block;margin-top:12px;font-weight:700}
.pf-a .frame{transition:transform .5s var(--ease),box-shadow .5s var(--ease)}
.pf-a:hover .frame{transform:translateY(-6px)}
.phero:has(.pf-stage){overflow:visible;padding-bottom:0}
.phero:has(.pf-stage) + section{padding-top:200px}
.phero:has(.pf-stage) .pf-a span{color:var(--navy)}
@media (max-width:760px){.pf-stage{grid-template-columns:1fr;margin-bottom:-60px}.phero:has(.pf-stage) + section{padding-top:120px}.pf-a:nth-child(2){display:none}}
/* motion: one authored load moment */
@media (prefers-reduced-motion:no-preference){
 .uline-svg path{stroke-dashoffset:420;animation:draw 1.1s .45s var(--ease) forwards}
 .fan .fan-l{animation:settleL 1.2s .1s var(--ease) both}
 .fan .fan-c{animation:settleC 1.2s var(--ease) both}
 .fan .fan-r{animation:settleR 1.2s .2s var(--ease) both}
 .hero .flower{animation:bloom 1.4s .9s var(--ease) both}
}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes settleL{from{transform:translate(9%,6%) rotate(0deg)}}
@keyframes settleC{from{transform:translateY(5%) rotate(0deg)}}
@keyframes settleR{from{transform:translate(-30%,10%) rotate(0deg)}}
@keyframes bloom{from{transform:scale(.4) rotate(-60deg)}}
/* checklist delight */
.bloom{display:inline-block;width:38px;height:38px;vertical-align:middle;margin-left:10px}
@media (prefers-reduced-motion:no-preference){.result.show .bloom{animation:bloom 1s var(--ease) both}.result.show .barrow .t span{animation:grow .9s var(--ease) both}}
@keyframes grow{from{width:0}}
.sv-saved{font-size:.85rem;color:var(--muted)}
@media (max-width:560px){.uline{white-space:normal;display:inline;text-decoration:underline wavy var(--coral);text-decoration-thickness:2px;text-underline-offset:.18em}.uline-svg{display:none}}
.hero .blob.b1{top:auto;bottom:40px;right:-140px;width:620px}
.hero .blob.b2{bottom:auto;top:-220px;left:-200px;width:420px;opacity:.5}
.hero-sub{grid-template-columns:minmax(0,1fr) auto}
@media (max-width:860px){.hero .blob.b1{width:420px;bottom:20px;right:-160px}}
.hero{overflow-x:clip;overflow-y:visible}
.hero .blob.b1{bottom:-40px}
body{overflow-x:clip}
@media (max-width:860px){.hero-sub{grid-template-columns:1fr}.hero .blob.b1{width:360px;bottom:-60px;right:-200px}}
@media (max-width:560px){.hero .blob.b1{width:300px;bottom:-30px;right:-170px}.hero .flower{display:none}}
.phero:has(.pf-stage){overflow-x:clip;overflow-y:visible}
.phero:has(.pf-stage) .blob.b1{top:-260px}
@media (max-width:560px){.phero .blob.b2{display:none}.phero .blob.b1{width:240px;right:-150px;top:-150px}}
.insp-site[data-active] .r{opacity:1;filter:none;color:#56636A}
.insp-site .r.on{color:var(--navy)}
.insp-site .r.on::after{content:"";position:absolute;inset:-6px;border-radius:14px;box-shadow:0 0 0 2px var(--olive);pointer-events:none}
.meta{color:#4A5E2F}
.frame .bar em{font-size:.75rem}
.ms-cover small{font-size:.7rem;letter-spacing:.14em}
.ms-praise em{font-size:.75rem}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.step h3{font-size:1.15rem}
.insp-site .ms-cover.r{color:#EDE6D6}
.insp-site .ms-foot.r{color:#C9D3D7}
.insp-site .r.on{outline-color:transparent}
.ms-praise em{color:#4C5A61}
.faq summary::after{content:"";background:var(--lime) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M8 3.5v9M3.5 8h9' fill='none' stroke='%231D2930' stroke-width='2' stroke-linecap='round'/%3E%3C/svg%3E") center/14px no-repeat;transition:transform .3s var(--ease)}
.faq details[open] summary::after{content:"";transform:rotate(45deg)}
.final{background:var(--peach);position:relative;overflow:hidden;text-align:center}
.final h2{font-size:clamp(2rem,4.4vw,3.4rem);max-width:15em;margin-left:auto;margin-right:auto}
.final .lead{margin:0 auto 26px;color:#4C4038}
.final .btn-row{justify-content:center}
.final .btn.ghost{color:var(--navy)}
.final .it{color:var(--navy)}
.final .spark{fill:var(--navy)}
.uline-svg path{stroke-dasharray:1;stroke-dashoffset:0}
@media (prefers-reduced-motion:no-preference){.uline-svg path{stroke-dashoffset:1}}
.hero .blob.b2{top:-60px;left:-240px}
.hero .blob.b2{display:none}
/* ---- v3: distinct inner openings ---- */
.ih{position:relative;overflow:hidden;padding:80px 0 88px}
.ih .wrap{position:relative;z-index:2}
.ih h1{font-size:clamp(2.3rem,5vw,4.2rem);line-height:1.06;letter-spacing:-.02em;max-width:12em}
.ih .lead{color:#33413A;max-width:36em}
.ih .it{color:var(--navy)}
.ih .spark{fill:var(--navy)}
.ih .btn.ghost{color:var(--navy)}
.ih-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
@media (max-width:900px){.ih-grid{grid-template-columns:1fr;gap:36px}}
.uline:not(:has(svg)){text-decoration:underline wavy var(--coral);text-decoration-thickness:2px;text-underline-offset:.2em;white-space:normal;display:inline}
/* services ladder */
.ladder{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.ladder li{margin-left:calc(var(--i) * 44px)}
.ladder a{display:flex;align-items:center;gap:16px;padding:16px 22px 16px 14px;background:#fff;border-radius:99px;text-decoration:none;box-shadow:0 18px 36px -24px rgba(29,41,48,.5);transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.ladder a:hover{transform:translateX(6px)}
.ladder .num{margin:0;flex:none}
.ladder b{font:700 1.25rem/1.2 var(--disp)}
.ladder em{margin-left:auto;font:500 italic 1.05rem var(--ser);color:#4A5E2F;text-align:right}
@media (max-width:560px){.ladder li{margin-left:calc(var(--i) * 16px)}.ladder em{display:none}}
/* portfolio: the work leads */
.ih-pf{padding-top:48px}
.ih-pf-head{display:grid;grid-template-columns:auto 1fr;gap:48px;align-items:end}
.ih-pf h1{font-size:clamp(2rem,3.6vw,3rem);margin:0;max-width:9em}
.ih-pf .lead{margin:0;max-width:34em}
.ih-pf .pf-stage{margin-top:36px}
.phero:has(.pf-stage) .pf-a span{color:#fff}
.pf-a span{background:var(--navy);color:#fff;border-radius:99px;padding:6px 14px;font-size:.9rem}
@media (max-width:860px){.ih-pf-head{grid-template-columns:1fr;gap:16px}}
@media (max-width:760px){.pf-a:nth-child(2){display:block}.pf-stage{grid-template-columns:1fr 1fr;gap:12px}.pf-a span{font-size:.8rem;padding:5px 10px}}
/* process timeline */
.ih-proc{text-align:left}
.tl{list-style:none;margin:48px 0 0;padding:0;position:relative;display:grid;grid-template-columns:repeat(5,1fr);gap:16px}
.tl-wave{position:absolute;left:0;right:0;top:20px;width:100%;height:16px;z-index:0}
.tl-wave path{fill:none;stroke:var(--olive);stroke-width:2.5;vector-effect:non-scaling-stroke;stroke-linecap:round;stroke-dasharray:1;stroke-dashoffset:0}
.tl li{position:relative;z-index:1;display:flex;flex-direction:column;gap:12px;align-items:flex-start}
.tl .num{margin:0;box-shadow:0 0 0 6px var(--mint)}
.tl b{font:700 1.05rem/1.3 var(--disp);max-width:11em}
@media (max-width:760px){.tl{grid-template-columns:1fr;gap:14px}.tl-wave{display:none}.tl li{flex-direction:row;align-items:center}}
@media (prefers-reduced-motion:no-preference){.tl-wave path{stroke-dashoffset:1;animation:draw 1.6s .3s var(--ease) forwards}.tl .num{animation:pop .6s calc(.35s + var(--i)*.22s) var(--ease) both}.ladder li{animation:slide .7s calc(.15s + var(--i)*.12s) var(--ease) both}}
@keyframes pop{from{transform:scale(.6)}}
@keyframes slide{from{transform:translateX(-24px)}}
/* about statement */
.ih-about{padding:96px 0 104px}
.ih-about-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center}
.wm.big b{font-size:clamp(4rem,11vw,9rem);color:var(--navy);line-height:.9}
.wm.big small{font-size:clamp(.8rem,1.4vw,1.15rem);color:var(--olive);margin-top:14px;letter-spacing:.3em}
@media (max-width:860px){.ih-about-grid{grid-template-columns:1fr;gap:24px}}
/* checklist dial */
.dial{position:relative;width:min(340px,80vw);aspect-ratio:1;margin:0 auto}
.dial svg{width:100%;height:100%;transform:rotate(-90deg)}
.dial-bg{fill:#fff;stroke:rgba(29,41,48,.12);stroke-width:14}
.dial-fg{fill:none;stroke:var(--navy);stroke-width:14;stroke-linecap:round;stroke-dasharray:50;stroke-dashoffset:50;transition:stroke-dashoffset .6s var(--ease)}
.dial-n{position:absolute;inset:0;display:grid;place-content:center;text-align:center}
.dial-n b{font:700 clamp(3.4rem,8vw,5.2rem)/1 var(--disp);font-variant-numeric:tabular-nums}
.dial-n span{font:500 italic 1.3rem var(--ser);color:#4A5E2F}
.ih-chk .lead{max-width:34em}
@media (max-width:900px){.dial{width:min(240px,64vw)}}
/* mockup: flat next steps */
.next{padding:6px 4px}
.next-list{list-style:none;margin:16px 0 0;padding:0;display:grid;gap:18px;border-left:2px solid var(--line);padding-left:20px}
.next-list li{display:flex;gap:14px;align-items:flex-start}
.next-list .num{margin:0;width:36px;height:36px;font-size:.9rem;flex:none}
.next-list b{display:block}
.next-list p{margin:2px 0 0;color:var(--muted)}
/* QA nits */
.lead,.magnet p{max-width:65ch}
.ms-praise em{color:var(--navy)}
.ms-genre,.ms-praise{padding:4px 8px}
.frame .bar em{padding:3px 14px}
.ladder b{white-space:nowrap}
.ladder li{margin-left:calc(var(--i) * 32px)}
.ih-svc .flower{top:auto!important;bottom:12%;right:4%!important}
.tl-wave{right:auto;width:82%}
.dial-fg{opacity:0}
.dial.on .dial-fg{opacity:1}
@media (max-width:760px){
 .ih > .spark,.ih > .flower,.ih > svg.spark{display:none}
 .pf-stage{grid-template-columns:1fr!important;padding-left:20px;padding-right:20px}
 .pf-stage .pf-a{transform:none!important;width:auto!important;margin:0!important;position:relative!important;left:auto!important;right:auto!important;top:auto!important}
}
.wm.big small{color:#4A5E2F}
.ih-pf{padding-bottom:56px}
/* ---- v4: Have your AI run the test ---- */
.ai{padding:88px 0}
.ai-intro{max-width:46rem}
.ai-intro h2{font-size:clamp(2rem,4vw,3.2rem);line-height:1.08;margin:0 0 .35em}
.ai-intro .it{color:var(--navy)}
.ai-intro .lead{color:#3E3A52}
.ai-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:48px;margin-top:40px;align-items:start}
.ai .field input,.ai textarea{background:#fff}
.ai-len{border:0;margin:6px 0 18px;padding:0;display:grid;gap:10px}
.ai-len legend{font-weight:700;margin-bottom:8px;padding:0}
.ai-opt{display:grid;grid-template-columns:auto 1fr;gap:12px;align-items:start;padding:14px 16px;border-radius:16px;background:rgba(255,255,255,.55);border:1.5px solid transparent;cursor:pointer;transition:background .25s var(--ease),border-color .25s var(--ease)}
.ai-opt:hover{background:rgba(255,255,255,.85)}
.ai-opt:has(input:checked){background:#fff;border-color:var(--navy)}
.ai-opt input{appearance:none;-webkit-appearance:none;width:22px;height:22px;border:2px solid var(--navy);border-radius:50%;margin:1px 0 0;display:grid;place-items:center;background:#fff;cursor:pointer}
.ai-opt input:checked::after{content:"";width:10px;height:10px;border-radius:50%;background:var(--navy)}
.ai-opt input:focus-visible{outline:3px solid var(--olive);outline-offset:3px}
.ai-opt b{display:block;font:700 1.05rem/1.3 var(--disp);margin-bottom:2px}
.ai-opt span{color:#3E3A52;font-size:.95rem;line-height:1.5}
.ai-acts{display:flex;flex-wrap:wrap;gap:10px}
.ai-acts .ai-open{background:#fff;color:var(--navy);box-shadow:inset 0 0 0 1.5px var(--navy)}
.ai-acts .ai-open:hover{background:var(--lime)}
.ai .fine{color:#4A4560;max-width:60ch}
.ai-how{margin-top:16px}
.ai-status{min-height:1.5em;font-weight:700;color:var(--navy);margin:10px 0 0}
.ai-prev label{display:block;font-weight:700;margin-bottom:8px}
.ai-prev textarea{width:100%;min-height:420px;font:400 .86rem/1.6 var(--sans);color:var(--navy);padding:18px 20px;border-radius:18px;border:1.5px solid rgba(29,41,48,.18);resize:vertical;box-shadow:0 24px 48px -32px rgba(29,41,48,.45)}
.ai-prev textarea:focus-visible{outline:3px solid var(--olive);outline-offset:3px}
.ai-paste{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:48px;margin-top:64px;padding-top:48px;border-top:1.5px solid rgba(29,41,48,.14);align-items:start}
.ai-paste h3{font-size:1.6rem;margin:0 0 .4em}
.ai-paste textarea{width:100%;font:400 .95rem/1.5 var(--sans);padding:14px 16px;border-radius:16px;border:1.5px solid rgba(29,41,48,.25);resize:vertical}
.ai-paste textarea:focus-visible{outline:3px solid var(--olive);outline-offset:3px}
.ai-note{background:#fff;border-radius:16px;padding:16px 18px;font-size:.95rem;color:#3E3A52;max-width:60ch}
.ai-hand{margin-top:40px}
.ai-hand p{color:#D6DBDE}
.ai-hand ol{display:grid;gap:8px;padding-left:1.6em}
.ai-hand a{color:#fff;text-underline-offset:.2em}
.chk:target{background:var(--pale-lime,#EDFFB5);border-color:var(--navy)}
@media (max-width:900px){.ai{padding:64px 0}.ai-grid,.ai-paste{grid-template-columns:1fr;gap:28px}.ai-prev textarea{min-height:260px}.ai-acts .btn{flex:1 1 100%;justify-content:center}}
.chk{scroll-margin-top:150px}
.ai-acts .ai-open{border-color:var(--navy);box-shadow:none}
/* ---- v5: audiences, quieter ---- */
.aud{padding:104px 0}
.aud-grid{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:72px;align-items:center}
.aud-copy h2{font-size:clamp(2rem,3.6vw,3rem);line-height:1.1;margin:0 0 .4em;max-width:13em}
.aud-copy h2 .it{color:var(--navy)}
.aud-copy .lead{color:#3E3A52;margin:0 0 32px}
.aud-tabs{position:relative;display:flex;flex-direction:column;align-items:flex-start;gap:2px}
.aud-tabs [role=tab]{appearance:none;background:none;border:0;padding:10px 0;font:700 1.15rem/1.3 var(--disp);color:rgba(29,41,48,.5);cursor:pointer;transition:color .3s var(--ease);border-radius:4px;text-align:left}
.aud-tabs [role=tab]:hover{color:var(--navy)}
.aud-tabs [role=tab][aria-selected=true]{color:var(--navy)}
.aud-tabs [role=tab]:focus-visible{outline:2px solid var(--navy);outline-offset:4px}
.aud-tabs::after{content:"";position:absolute;left:0;top:calc(var(--y,0px) + var(--h,40px) - 6px);width:var(--w,0px);height:2px;background:var(--navy);border-radius:2px;transition:top .4s var(--ease),width .4s var(--ease)}
.aud-need{margin:28px 0 0;color:#3E3A52;min-height:4.8em;max-width:34em}
.aud-fig{margin:0}
.aud-fig figcaption{margin-top:14px;font-size:.85rem;color:#4A4560;text-align:center}
.aud-site{background:#fff;border-radius:22px;padding:28px 30px 26px;box-shadow:0 30px 60px -36px rgba(29,41,48,.4);display:grid;gap:22px;font-family:var(--sans);color:var(--navy)}
.aud-site:focus-visible{outline:2px solid var(--navy);outline-offset:4px}
.aud-site .r{border-radius:12px;transition:opacity .35s var(--ease),background-color .35s var(--ease)}
.aud-site[data-active] .r{opacity:.35}
.aud-site[data-active] .r.on{opacity:1;background-color:var(--pale-lime,#EDFFB5)}
.as-nav{display:flex;gap:18px;align-items:baseline;padding:8px 10px;font-size:.85rem}
.as-nav b{font:500 italic 1.15rem var(--ser);margin-right:auto}
.as-hero{display:grid;grid-template-columns:120px 1fr;gap:26px;align-items:center}
.as-cover{aspect-ratio:2/3;background:var(--navy);color:#fff;display:flex;flex-direction:column;justify-content:space-between;padding:14px 12px;border-radius:6px!important}
.aud-site[data-active] .as-cover.on{background-color:var(--navy);box-shadow:0 0 0 4px var(--pale-lime,#EDFFB5)}
.as-cover i{font:500 italic 1.25rem/1.1 var(--ser)}
.as-cover small{font-size:.6rem;letter-spacing:.18em;text-transform:uppercase;color:#D6DBDE}
.as-hero-t{display:grid;gap:10px}
.as-hero-t p{margin:0;padding:4px 8px}
.as-genre{font-size:.8rem;color:#4A5E2F}
.as-title{font:700 1.2rem/1.3 var(--disp)}
.as-buy{display:flex;align-items:center;gap:12px;flex-wrap:wrap}
.as-buy span{background:var(--navy);color:#fff;border-radius:99px;padding:7px 14px;font-size:.8rem;font-weight:700}
.as-buy small{font-size:.8rem;color:#55606A}
.as-praise{font:500 italic 1rem var(--ser)}
.as-row{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;border-top:1px solid var(--line);padding-top:18px}
.as-tile{padding:10px;display:grid;gap:2px}
.as-tile b{font-size:.85rem}
.as-tile span{font-size:.78rem;color:#55606A}
.as-foot{display:flex;gap:18px;font-size:.78rem;color:#55606A;padding:8px 10px;border-top:1px solid var(--line)}
@media (prefers-reduced-motion:reduce){.aud-site .r,.aud-tabs::after,.aud-tabs [role=tab]{transition:none}}
@media (max-width:900px){
 .aud{padding:72px 0}
 .aud-grid{grid-template-columns:1fr;gap:36px}
 .aud-tabs{flex-direction:row;gap:22px;overflow-x:auto;scrollbar-width:none;padding-bottom:4px;margin:0 -20px;padding-left:20px;padding-right:20px}
 .aud-tabs::-webkit-scrollbar{display:none}
 .aud-tabs [role=tab]{white-space:nowrap;font-size:1rem;flex:none}
 .aud-tabs::after{top:auto;bottom:6px;left:var(--x,0px);transition:left .4s var(--ease),width .4s var(--ease)}
 .aud-need{min-height:0}
 .aud-site{padding:20px 18px;gap:16px}
 .as-hero{grid-template-columns:88px 1fr;gap:16px}
 .as-row{grid-template-columns:1fr 1fr}
 .as-nav span:nth-child(n+4){display:none}
}
.aud-grid>*{min-width:0}
.aud-tabs [role=tab]{color:#575C6E}
.aud-tabs [role=tab]:hover,.aud-tabs [role=tab][aria-selected=true]{color:var(--navy)}
.as-mock{display:grid;gap:22px}
@media (max-width:900px){.as-mock{gap:16px}}
/* ---------- buttons: readable in every state (Oct 28) ---------- */
/* Lime buttons darken slightly and keep navy text. Navy buttons lighten slightly and keep white text. Never lime-on-lime or navy-on-navy. */
:root{--lime-press:#C6EE2C;--navy-press:#33454F}
.btn:hover,.btn:focus-visible{transform:translateY(-2px);box-shadow:0 10px 24px -10px rgba(29,41,48,.45)}
.btn:active{transform:translateY(0);box-shadow:0 4px 10px -6px rgba(29,41,48,.5)}
.btn:not(.dark):not(.ghost):not(.ai-open):hover,.btn:not(.dark):not(.ghost):not(.ai-open):focus-visible,.btn:not(.dark):not(.ghost):not(.ai-open):active,
.nav a.btn,.nav a.btn[aria-current=page]{background:var(--lime);border-color:var(--lime);color:var(--navy)}
.btn:not(.dark):not(.ghost):not(.ai-open):hover,.btn:not(.dark):not(.ghost):not(.ai-open):focus-visible,.btn:not(.dark):not(.ghost):not(.ai-open):active,
.nav a.btn:hover,.nav a.btn:focus-visible,.nav a.btn:active{background:var(--lime-press);border-color:var(--lime-press);color:var(--navy)}
.btn.dark:hover,.btn.dark:focus-visible,.btn.dark:active{background:var(--navy-press);border-color:var(--navy-press);color:#fff}
.btn.ghost:hover,.btn.ghost:focus-visible,.btn.ghost:active{background:rgba(29,41,48,.06)}
.dark .btn.ghost:hover,.dark .btn.ghost:focus-visible,.dark .btn.ghost:active,.hero .btn.ghost:hover,.band .btn.ghost:hover{background:rgba(255,255,255,.1);color:#fff}
.ai-acts .ai-open:hover,.ai-acts .ai-open:focus-visible,.ai-acts .ai-open:active{background:var(--lime);color:var(--navy)}
/* focus ring that shows on both lime and navy */
.btn:focus-visible{outline:3px solid var(--navy);outline-offset:3px}
.dark .btn:focus-visible,.hdr .btn:focus-visible,.band .btn:focus-visible,.tier.feat .btn:focus-visible{outline-color:#fff}
@media (prefers-reduced-motion:reduce){.btn,.btn:hover,.btn:focus-visible{transform:none;transition:none}}
.text-link{font-weight:700;color:var(--navy);text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:4px;text-decoration-color:var(--coral)}
.text-link:hover{text-decoration-color:var(--navy)}

/* ---------- pricing ---------- */
.ih-price{padding:72px 0 24px}
.ih-price h1{max-width:13em}
.ih-price .spark{fill:var(--olive)}
.tiers-sec{padding-top:40px}
.tiers{display:grid;grid-template-columns:1fr 1.08fr 1fr;gap:22px;align-items:stretch}
.tier{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:32px 30px 30px;position:relative}
.tier h3{font-size:1.5rem;margin:0 0 .25em}
.tier-who{color:var(--muted);margin:0 0 22px;min-height:3.3em}
.tier-price{margin:0 0 20px;display:flex;flex-direction:column;gap:4px}
.tier-price .from{font:700 .78rem/1.2 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:#4A5E2F}
.tier-price b{font:700 clamp(2.4rem,4vw,3.1rem)/1 var(--disp);letter-spacing:-.02em}
.tier-price .per{font-size:.95rem;color:var(--muted)}
.tier .ticks{margin:0 0 22px;flex:1}
.tier .ticks li{margin:.55em 0}
.tier-eta{font:700 .88rem/1.4 var(--sans);color:#4A5E2F;margin:0 0 18px;padding-top:16px;border-top:1px solid var(--line)}
.tier .btn{width:100%}
.tier.feat{background:var(--navy);color:#fff;border-color:var(--navy);box-shadow:0 30px 60px -34px rgba(29,41,48,.55);transform:translateY(-14px)}
.tier.feat .tier-who{color:#D5DDE0}
.tier.feat .tier-price .from,.tier.feat .tier-eta{color:var(--lime)}
.tier.feat .tier-eta{border-top-color:rgba(255,255,255,.14)}
.tier-flag{position:absolute;top:-14px;left:30px;margin:0;background:var(--lime);color:var(--navy);font:700 .78rem/1 var(--sans);letter-spacing:.04em;padding:8px 14px;border-radius:99px}
.founding{background:rgba(216,255,72,.12);border:1px solid rgba(216,255,72,.35);border-radius:var(--rs);padding:12px 14px;font-size:.92rem;line-height:1.5;margin:0 0 20px;color:#EEF3F5}
.founding b{color:var(--lime);display:block}
.extras{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:34px}
.extra{display:flex;justify-content:space-between;gap:24px;align-items:center;background:var(--cream);border:1px dashed #CFCBBE;border-radius:var(--r);padding:22px 26px}
.extra h3{font-size:1.15rem;margin:0 0 .3em}
.extra p{margin:0;color:var(--muted);font-size:.97rem}
.extra-price{text-align:right;flex:none}
.extra-price b{display:block;font:700 1.9rem/1 var(--disp);color:var(--navy)}
.extra-price span{font-size:.85rem;color:var(--muted)}
.after-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:22px;align-items:stretch}
.host{padding:32px 30px}
.host h3,.care h3{font-size:1.4rem;margin:0 0 .4em}
.care{background:#fff;border-radius:var(--r);padding:32px 30px}
.care-sub{color:var(--muted);margin:0 0 10px}
.care-list{list-style:none;margin:0;padding:0}
.care-list li{display:flex;justify-content:space-between;gap:20px;padding:18px 0;border-top:1px solid var(--line)}
.care-list li:first-child{border-top:0}
.care-list b{font-family:var(--disp);font-size:1.05rem}
.care-list p{margin:4px 0 0;color:var(--muted);font-size:.95rem}
.care-price{text-align:right;flex:none;margin:0!important}
.care-price b{display:block;font:700 1.5rem/1 var(--disp);color:var(--navy)}
.care-price span{font-size:.82rem;color:var(--muted)}
.after-note{margin:26px 0 0;font-weight:700;max-width:46em}
.pay{display:grid;grid-template-columns:.8fr 1.2fr;gap:48px;align-items:start}
.pay h2{margin:0}
.pay-cols{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.pay-cols h3{font-size:1.15rem}
.pay-cols p{color:var(--muted);margin:0}
@media (max-width:960px){
 .tiers{grid-template-columns:1fr;max-width:560px;margin:0 auto;gap:34px}
 .tier.feat{transform:none;order:-1}
 .tier-who{min-height:0}
 .extras,.after-grid,.pay,.pay-cols{grid-template-columns:1fr}
 .pay{gap:20px}
}
@media (max-width:560px){.extra{flex-direction:column;align-items:flex-start}.extra-price{text-align:left}.care-list li{flex-direction:column;gap:6px}.care-price{text-align:left}.ih-price{padding:52px 0 12px}}
.domain-strip{display:grid;grid-template-columns:1.4fr 1fr;gap:28px;align-items:center;margin-top:22px;background:#fff;border-radius:var(--r);padding:26px 30px}
.domain-strip h3{font-size:1.25rem;margin:0 0 .35em}
.domain-strip p{margin:0;color:var(--muted)}
.domain-strip .own{background:var(--plime);border-radius:var(--rs);padding:16px 18px;color:var(--navy)}
@media (max-width:960px){.domain-strip{grid-template-columns:1fr}}
/* ---------- overnight polish (Oct 28) ---------- */
/* Focus rings that show on the navy header and footer (olive was too faint there) */
.hdr :focus-visible,.ftr :focus-visible,.phero :focus-visible,.band :focus-visible{outline-color:var(--lime)}
.hdr .nav a.btn:focus-visible{outline-color:#fff}
/* Bigger tap targets in the footer */
.ftr li{margin:2px 0}
.ftr li a{display:inline-block;padding:8px 0;min-height:24px}
.ftr a:focus-visible{border-radius:4px}
/* 404 helpful links */
.nf-links{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.nf-links a{display:flex;flex-direction:column;gap:6px;height:100%;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:22px 22px 24px;text-decoration:none;transition:border-color .2s ease,transform .2s var(--ease)}
.nf-links b{font:700 1.15rem/1.2 var(--disp)}
.nf-links span{color:var(--muted);font-size:.95rem;line-height:1.5}
.nf-links a:hover{border-color:var(--navy)}
@media (max-width:900px){.nf-links{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.nf-links{grid-template-columns:1fr}}
/* Gentle lift on pricing cards, only when motion is welcome */
@media (prefers-reduced-motion:no-preference){
 .tier:not(.feat),.extra{transition:transform .25s var(--ease),border-color .25s ease,box-shadow .25s ease}
 .tier:not(.feat):hover{transform:translateY(-4px);border-color:#CFCBBE;box-shadow:0 20px 40px -30px rgba(29,41,48,.35)}
 .nf-links a:hover{transform:translateY(-3px)}
}
.text-link:focus-visible{outline-offset:4px}
/* Audience inspector: dimmed items stay readable (WCAG AA) while the highlighted ones still pop */
.aud-site[data-active] .r:not(.on){opacity:.66}
.aud-site[data-active] .r:not(.on),.aud-site[data-active] .r:not(.on) b,.aud-site[data-active] .r:not(.on) span:not(.as-buy span),.aud-site[data-active] .r:not(.on) small,.aud-site[data-active] .r:not(.on) i{color:var(--navy)}
.aud-site[data-active] .as-cover.r:not(.on),.aud-site[data-active] .as-cover.r:not(.on) *{color:#fff}
.aud-site[data-active] .as-buy.r:not(.on) span{color:#fff}

/* Oct 28: homepage announcement bar (replaces the private-preview flag) */
.announce{display:flex;align-items:center;justify-content:center;gap:10px;background:var(--lime);color:var(--navy);font:400 .88rem/1.3 var(--sans);padding:9px 16px;text-decoration:none;letter-spacing:.01em}
.announce b{font-weight:700;text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:.22em;text-decoration-color:rgba(29,41,48,.35);transition:text-decoration-color .2s ease}
.announce:hover b,.announce:focus-visible b{text-decoration-color:var(--navy)}
.announce:focus-visible{outline:3px solid var(--navy);outline-offset:-3px;border-radius:0}
.ann-fl{width:16px;height:16px;flex:none}
.ann-arr{font-weight:700;transition:transform .2s var(--ease)}
.announce:hover .ann-arr{transform:translateX(3px)}
.ann-s{display:none}
@media (max-width:560px){.ann-l{display:none}.ann-s{display:inline}.announce{font-size:.84rem;gap:8px}}
@media (prefers-reduced-motion:no-preference){.ann-fl{animation:bloom 1.2s .3s var(--ease) both}}

/* Oct 28: underlines recolored from coral to brand (olive on light, lime on navy) */
.uline{--ul:var(--olive)}
.dark .uline{--ul:var(--lime)}
.uline-svg path{stroke:var(--ul)}
.uline:not(:has(svg)){text-decoration-color:var(--ul)}
@media (max-width:560px){.uline{text-decoration-color:var(--ul)}}
.text-link{text-decoration-color:var(--olive)}
.text-link:hover{text-decoration-color:var(--navy)}

/* Oct 28: two soft blobs behind the closing call to action */
.final .blob.fb1{fill:var(--lav);width:380px;left:-150px;bottom:-170px;right:auto;top:auto;opacity:.95}
.final .blob.fb2{fill:var(--plime);width:300px;right:-110px;top:-120px;left:auto;bottom:auto;opacity:.9}
.final > .wrap{position:relative;z-index:2}
@media (max-width:560px){.final .blob.fb1{width:240px;left:-130px;bottom:-130px}.final .blob.fb2{width:200px;right:-100px;top:-100px}}

/* Oct 28: footer email column */
.ftr .cols{grid-template-columns:1.3fr 1fr 1fr 1.2fr}
@media (max-width:960px){.ftr .cols{grid-template-columns:1fr 1fr}}
@media (max-width:760px){.ftr .cols{grid-template-columns:1fr}}
.ftr .cols a[href^="mailto:"]{overflow-wrap:anywhere}
.fine a[href^="mailto:"],.lead a[href^="mailto:"]{overflow-wrap:anywhere}

.prose h2[id]{scroll-margin-top:96px}
/* mobile: keep decorative blobs clear of text (2026-10-29) */
@media (max-width:640px){.band .blob.b1{width:200px;right:-120px;top:-130px;opacity:.55}.phero .blob.b1,.hero .blob.b1{opacity:.6}.band > *:not(.blob){z-index:2}}